The Coronavirus pandemic blindsided the world economy in early 2020. And in the face of skyrocketing unemployment and business closures, companies of all sizes wondered if they could weather the storm. But fortunately, hardship can build resolve too. Here are five tips to help your organization not only survive but also come out of a crisis stronger.
Support Your Employees
Tough times led to tough decisions. You may have had to lay people off and/or to reduce their salaries. However, even so, you can continue to offer guidance and support. Check in on your employees often and keep them informed. Let them know what steps you are taking to recover and what your anticipated timeline might be. This ongoing communication builds trust. So, when you are ready to get back to business, your employees will be ready and waiting to support YOU.
Get Creative
The COVID-19 pandemic highlighted just how creative some organizations could be. From closed restaurants providing curbside pick-up to manufacturers switching over to producing N95 masks, many companies made the most of a tricky situation. Of course, you probably won’t be able to maintain your regular income stream during a crisis. Nevertheless, you may be able to make just enough money to tide yourself over while also maintaining your customer base. Plus, who knows? Your temporary solutions may lead to other business opportunities down the road.
Stay in Touch with Your Customers
As with your employees, keep your customers informed. Send out regular updates telling them where your company stands, when you are planning to reopen and how they can continue to support your organization. Regular emails, TV/radio commercials and print advertisements are all smart ways to stay top of mind with consumers.
Tackle Those Back-Burner Projects
When business is slow (or nonexistent), consider tackling all those projects you’ve been meaning to do. Maybe you could make capital improvements to your facilities? Maybe you could redesign your website? Or maybe you could set up better remote work options for your employees? But what if you’re short on funds? Once again, it’s time to get creative. For example, you could hire a laid-off employee to repaint your entryway or build your own website using a low-cost option like WordPress or Squarespace. Even minor investments, like the creation of an online store, could have significant long-term payoffs.
Celebrate Your Wins
When you do successfully put the crisis behind you, throw a party. Buy lunch for you employees, give your customers a freebie and/or post a colorful “We’re Back to Business!” sign on your front door. After all, survival is worth celebrating! You’ve earned it.
Are You Looking for Top Talent to Help You Come Out of a Crisis?
If your organization is searching for dedicated employees to assist with your recovery efforts, Connectology is here for you. Our recruiters match talented candidates with top manufacturing companies in St. Croix Falls, Wisconsin and beyond. Give us a call and solve your staffing challenges today!
