Attracting visitors to your staffing website is essential for success. You want targeted visitors who are looking for jobs or can provide referrals.
Attracting quality visitors to your website increases conversions. More job applications and referrals lead to a more robust bottom line.
Implement these tips to help attract visitors to your staffing website.
Optimize for Search Engines
Search engine optimization (SEO) helps drive organic traffic to your staffing website. Including relevant keywords throughout your website and pieces of content helps your pages rank high in search engine results pages (SERPS).
Users typically click on pages that rank high in search engine results. Therefore, prioritizing SEO increases the odds of users visiting your site.
Examples of SEO include:
- Fast page load speed
- Appropriate titles
- Headings
- Metadata
- Body copy
- Links to other pages on your site
- Calls to action
- Tagged images
Provide Engaging Content
Share engaging blog posts, articles, infographics, whitepapers, benchmark reports, webinars, and other pieces of content that provide industry insight. Content marketing for lead generation helps build your company’s reputation in your industry and drive qualified traffic to your staffing website. These activities increase user engagement and job applications.
Focus on User Intent
Understanding what users seek when conducting an online search helps with content creation. You can create content around the topics your target audiences are searching for to attract visitors to your staffing website.
Sharing relevant information that answers audience questions helps provide value. As a result, visitors are likely to engage and apply for jobs with your company.
Longer engagement with a page increases the dwell time on your staffing website. As a result, your pages are likely to rank high in search engine results. Therefore, you should attract more visitors, engagement, and applications.
Leverage Social Media
Interact with your target audiences on social media. For instance, share engaging content that is relevant to your industry. Also, ask users to like, comment on, and ask questions about your content. Post questions for your target audience to answer, then comment on their answers. Plus, post your job openings with links to apply on your staffing website.
Engaging with your target audiences helps build relationships. As a result, these users are likely to visit your staffing website to apply for jobs. You can also contact these candidates to discuss opportunities that might interest them.
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