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As an employer, you may wonder, “Why is our brand so important?” Branding helps you sell your product and attract top talent. After all, people want to buy from and work for organizations they know and love. How can you tell if your brand is working? Start with these five questions. 1. Can your employees…
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During World War II, Rosie the Riveter became a cultural icon representing women who took over men’s jobs in shipyards and factories. However, over 75 years later, manufacturing continues to be a male-dominated field. Today, nearly half of the US workforce consists of women, but they hold only 29% of the manufacturing jobs. (United States…
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