With the ongoing talent shortage, companies need to recruit more creativity. Social media is a powerful advertising tool, but is your business utilizing it effectively?
Answer these five questions to find out.
- Does your company have a LinkedIn page?
Since LinkedIn caters to the business community, you’ll want your organization to show up there. If you don’t have a LinkedIn presence, follow these directions to create a company page. If you do have an account, set aside 20-30 minutes to optimize your profile. Add a logo and background image for greater visibility and write a brief and informative description. Remember, this text is searchable. So, pay close attention to keywords. And, while you’re at it, complete the profile sections for your other social media accounts too! - Do you post job openings on your social channels?
When you need to fill a position, get in the habit of listing the opening not only on the job boards but also on social media. Although LinkedIn and Facebook have dedicated job sections, you can advertise in your regular feeds as well. For Twitter and Instagram, include job hunting hashtags like #hiring so potential candidates can find you. Finally, don’t worry if you only have a Facebook and a LinkedIn page. Most organizations aren’t on every social media site, but you do want to take advantage of the platforms where you are. - Are you using pictures and videos to advertise open positions?
Typing up a quick Help Wanted ad and hitting post seems fast and easy. But did you know adding an image or a video could increase the number of views by up to 94%? Take a few minutes to snap and add a photo of your business in action. Or, record and post a short video introducing the hiring manager and outlining the requirements for the job. You’ll be surprised at the positive results. - Do highlight your company culture on social media?
Smart candidates (and those are the ones you want to hire) will check out your website and social media before they apply for a job. They’ll want to know about your corporate culture and what it’s like to work at your organization. Satisfy their curiosity with regular posts about interesting initiatives, employee milestones, workplace celebrations, volunteer projects and more. - Are your employees engaged in social sharing for your organization?
Your company can expand its reach even further by encouraging your employees to like, retweet and share job postings. Of course, this should be voluntary. You want your people to be genuinely excited about sharing opportunities with their network.
How did you do? If you answered Yes more often than No, you’re on the right track. And, if you’re ready to take your recruiting to the next level, check out our post on employer branding.
Are You Hoping to Add Top Talent to Your Manufacturing Team?
At Connectology, our recruiters place managers, engineers and supply chain professionals throughout Wisconsin and Minnesota. Our goal is to create perfect matches designed for your business’s long-term success. Learn more about our hiring solutions today!
